Event planning management & marketing for successful events pdf

Sales and marketing strategy 40 forecasts and projections 40 financial management 41. Dec 11, 2018 event management involves creating and developing largescale events which might include conferences, conventions, concerts, trade shows, festivals, and ceremonies. Now that youve built your event planning project, these tips will help you manage and track every detail as work gets underway. Event planning courses online free free event management. Apr 30, 2020 event planning event professional event planners event entrepreneurs event planning business working from home about the author becki cross is managing director of events northern ltd, a uk event and conference management company established in 2004. Diploma in event planning and management has been given cpd accreditation and is one of the bestselling courses available to students worldwide.

The results obtained allowed on one hand to make the proposal of instruments in event marketing management applied in specific events. Sign up for one of these free, online event planning courses to get certified in the skills you need to grow your event and your career. Aspiring event planners can benefit from a bachelors degree in the field, but there are certificate programs available as. Management of events has traditionally been alluded to as a post marketing activity and. While the skill sets of these two functions do overlap, they are two distinct functions. Upon successful completion of our event planning and management course, students will be prepared for an entrylevel job in the event planning industry and to sit for the nccb national certification exam to become a certified event planning specialist ceps. The complete guide to successful event planning, publishing house atlantic. Event management is the application of the management practice of project management to the creation and development of festivals and events. Success in event planning requires a coordinated action plan so that every detail.

Planning and executing the perfect event requires industry experience and the harmonious conflux of many details. When deciding the date for the event, find out what other events might be. Important reading before you start your event planning business this guide should give you a strong understanding of what you need to do to start your event planning business. Event planners coordinate and manage conferences, meetings and parties. An event is an effective way of bringing together the community and showcasing your group and its objectives. Introduction to event planning event planning has become an important consideration for any entity wishing to promote its business. Develop the practical skills and abilities you need to enter the industry by planning and executing a conference project. It creates problems for those dealing with clients who mistakenly think. Event management involves identifying the target audience, formulating the event concept, planning the overall logistics of the event and conducting project management of the event as a whole. This information is designed to help you through this process and smooth out the rough spots of. Event planning, management college of human sciences iowa. Event management software companies provide event planning with software tools to handle many common activities such as delegate registration, hotel booking, travel booking, or allocation of exhibition floorspace.

For those seeking a career in event planning and management, you can look into earning a bachelors degree online in the field. A list of colleges and universities offering educational opportunities in this field is available. Map out your event plan and adjust as things come up with timeline. The event planning management certificate trains you to become a supervisor in event planning management, a growing part of the hospitality industry. When you have welldefined goals and objectives for your event, it becomes easier to plan events, promote them, and stick to your budget. This booklet advocates a common sense approach to event organisation by focusing on.

Event planning and management is easier with eventbrite s selfservice platform. A big chunk of the planning happens before the event. Event management courses and certifications online. What is event planning international institute of event. In this book you will learn how to put on a successful event series that can generate revenue, and become either your main business, or generate leads and exposure to your main business. Events in queenslandbest practice guidelines for event delivery in queensland pdf, 497kb outlines the guiding principles for event organisers interacting with the queensland. Is your events risk management plan thorough enough.

First time event planning guide downtown rochester, mn. Help with running successful events about queensland and. Contents foreword ix preface xi chapter 1 introduction to event marketing1 chapter 2 event promotion, advertising, and public relations29 chapter 3 electronic event marketing strategies53 chapter 4. These events can be online or offline, and companies can participate as. All of those pieces ultimately come together to create an event. The george washington university event management program.

Whether youre planning a local cooking class or a fullblown festival, eventbrite s event planning software will help you find more customers and make your. Event planning so, youre going to plan a big event, but you dont know where to start. The activities for marketing and managing events require certain steps to be followed. The event planning and management specialization in the organizational management bachelor of applied science program at eastern florida state college in brevard county, fl is designed to prepare students to work in careers related to planning and coordinating meetings, events and conventions. Promotional events are now necessary for any organizations. Diploma in event planning and management alpha academy. Oct 29, 2019 event management and event planning are frequently tossed around interchangeably even though they are two very different things. Professional certificate in event management school of. Promotional events are now necessary for any organizations marketing plan. Event management involves creating and developing largescale events which might include conferences, conventions, concerts, trade shows, festivals, and ceremonies. Behindthescenes secrets of successful special events by judy allen.

Upon completion of this course, proficient students will. Check out the number one program in the united states. Today event management is a part of our everyday life as we see. Su event marketing plan template simpson university.

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond there is no doubting the power of live. In this book i walk you through event planning and management fundamentals, and then explain how you can get significant growth in attendance. Consider getting a degree or certificate from a local university in event planning or management. Students will be introduced to the most popular event management platforms as well as digital event management topics of visual marketing, digital media planning, and content marketing. Are you interested in event management and planning, coordinating entertainment venues. Event planning and management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. How to start an event planning business from home 2020 edition.

Employers favor candidates with a certified meeting professional cmp credential, coupled with a bachelors in event management, hospitality, communications, or public relations. Quite simply, planning and managing are not the same. Risk management is an active effort to reduce and eliminate risks associated with an event, and to take steps to prepare in case those risks occur. A recent trend in event technology is the use of mobile apps for events. The thesis is divided in twelve different chapters. Pdf the use of event marketing management strategies.

Eastern florida state college event planning and management. An event marketing plan clearly shows the steps or actions that you must take to achieve the event goals you have set. Career paths may include event planning in hotels, resorts, convention centers, cruise ships and other hospitality areas. Thousands of innovative event creators from top companies have relied on these online event management courses to stay a step ahead of the competition. Events team, contractors and other stake holders etc. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. For events, risks can include equipmenttech failure, medical emergencies, security incidents, crowd management issues, and more. A uniquely rewarding, dynamic and diverse creative industry, a career in event management can be incredibly fulfilling. Learn to plan, execute, and manage a professional event, from idea generation to successful completion. The event planning management certificate prepares you for employment in the hospitality industry through the study of economics, law, management, merchandising and more. Anyone can use eventbrite to post an event online, sell tickets, and track sales and registrations. A onestop solutions provider, we deliver more than just event planning services. Event 271 event management digital channels and platforms, including display advertising, search advertising, social media, and mobile. Successful events have all of those related pieces coming together at the right time and the right place, smoothly, efficiently and.

Event marketing is a strategy marketers use to promote their brand, product, or service with an inperson or realtime engagement. The ultimate guide to successful meetings, corporate events, fundraising galas. At sanders event management, we specialize in fully customized packages and scalable service that delivers exactly what your enterprise needs for an unforgettable event. How to start an event planning service entrepreneur. As you go off to establish your expertise, make sure to read a few more articles to give you a fuller understanding of what youll be facing on the road ahead. Even though a number of streams of management research have examined how events influence organizations and organizational fields, the notion of event management is often equated with project. Tanalysiswhatarethestrengths,weaknesses,opportunitiesandthreats s. This program can be completed online or in the classroom. The ultimate guide on how to start your event planning business. This is the essential guide for anyone who needs to know how to organize a special event. By the end of this event marketing and management book you will. The professional certificate in event management program is designed to be flexible and to meet the needs of individuals interested in professional development and career advancement. Pdf events have evolved and developed with the development of the mankind.

Heritage event management is committed to achieving your organizational goals and strengthening your brand through successful and memorable events. Once an event ends, the purpose of event management is to collect and evaluate key metrics. Event planning is the energizing art of choreographing people and activities in order to create a show that creates memories of a lifetime. While most event planners work for private event agencies, you could also work for a larger firm, handling its conventions, sales meetings, and holiday parties. In order to understand whether you made the right moves, you need to have smart objectives.

Take individual courses in specific areas of interest, or complete the full program to earn a professional certificate in event management. Find out how your classes in food and beverage and facilities management can lead to a job in convention planning. An analysis of successful event planning by katherine. This allin1 platform makes executing successful events simple and affordable by improving event experience, streamlining event planning, and providing datadriven reporting. Online bachelors degree in event planning and management. Conference management and event planning cmep certificate learn how to design, plan, and execute every kind of event, from small meetings to large conferences. On a global basis, demand for increasingly extravagant and elaborate events has led to an enormous spike in demand for qualified and experienced event planners. This information sheet provides an overview of some of the major issues to consider when. How to plan and manage an event product guide asana. This is why proper planning is essential to take place weeks. Here are some event planning guidelines to keep in mind when it comes to your venue, entertainment, catering, and anything else you need to help put on a great event. This valuable course is suitable for anyone interested in working in this sector or who simply wants to learn more about the topic.